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You know that whole "0.02 cents vs. 2 cents" thing?

Here's something similar.

On the phone I was quoted "$8 per foot" for printing large posters. I assumed they meant that since the format was 48" wide, each foot that came out of the printer would cost $8.

When I called to get an exact quote, I was told it was $8 per SQUARE foot. That means $800 instead of $200.

Obviously, I had to reduce the quantity I was going to order.