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Hulu is having problems with its video suppliers. They want more money. They get 50 to 70 percent of the ad revenue and claim it isn't enough.

If I ran Hulu, I'd play hardball. I'd say "fuck you" and renegotiate EVERY contract to be 50 percent and tell them "You want more money? Drive more people to the damn site, or charge more for the adverts." Demanding a bigger cut is like saying "I want you to starve the chickens AND expect them to lay more eggs."

Of course, what do I know. I don't have an MBA.

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well, folksy wisdom IS to starve the chickens to get them to lay more…

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