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April 29th, 2008
11:37 am
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TrekStor showcases i.Beat blaxx portable media player
http://www.engadget.com/2007/08/24/trekstor-showcases-i-beat-blaxx-portable-media-player/

Wait a second.... read the name of the product again. “I.Beat blaxx”

Say it out loud if you aren’t offended yet.

Someone in marketing is gonna get in trouble.

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From:[info]rainbear
Date:April 29th, 2008 04:01 pm (UTC)
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Mmm. Just like Oreo Barbie back in the day... (a lightskinned black Barbie..)

I think they should change the name to i.Suxx! Think of the possibilities!
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From:[info]cuddlebunni3
Date:April 29th, 2008 04:16 pm (UTC)
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OMG! ~speechless~
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From:[info]bikergeek
Date:April 29th, 2008 04:28 pm (UTC)
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What were they thinking? :headdesk:
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From:[info]blueflamedfire
Date:April 29th, 2008 04:45 pm (UTC)
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i really liked the one comment that went

"They’re distributing a special edition iBeat blaxx in a big white tin through Kentucky Fried Chicken.

It’s called a Cool Clucks Can"
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From:[info]dossy
Date:April 29th, 2008 04:51 pm (UTC)
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Wow, looks like the perfect product for listening to White Power podcasts.

Highly targeted marketing.
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From:[info]dr_memory
Date:April 30th, 2008 02:54 am (UTC)
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Er, mid-2007 called, they want their picocontroversy back. :)

(Trekstor is a German company; the product was AFAIK renamed within about 48 hours of the engadget story being post.)
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From:[info]cpj
Date:April 30th, 2008 11:40 am (UTC)
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I find it hard to believe somebody in marketing hasn't figured it out yet.

But it looks like there are plenty of other reasons as to why that thing won't sell.
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